ABOUT THE STUDIO

ABOUT THE STUDIO

A studio for the websites your work deserves.

A studio for the websites your work deserves.

I spent the last 5+ years building digital products inside tech ecosystems. Now, I’m combining senior-level UX design with high-velocity Framer builds to help founders bypass slow agency bloat and launch intentional web systems.

I spent the last 5+ years building digital products inside tech ecosystems. Now, I’m combining senior-level UX design with high-velocity Framer builds to help founders bypass slow agency bloat and launch intentional web systems.

Dancer in a red dress kneeling in a spotlight under falling white powder.

WHERE I STARTED

WHERE I STARTED

Creative Origin

Creative Origin

or as long as I can remember, I’ve identified as a dancer. The label has shifted over the years; creative mover, studio dancer, performance artist, social dancer, but at its core, movement has always been my language. I have always sought to create experiences that leave a lasting impact, spark meaningful conversations, and foster deeper connections.

Through my journey in movement, I’ve realized that art isn’t confined to performance spaces, it shows up everywhere. That realization led me to UX Design, where creativity, problem-solving, and human connection intersect. My goal is to craft experiences that not only engage but leave people better for having gone through them. Along the way, I hope to find new communities of creative, fun-loving people who share my passion for making meaningful experiences.

or as long as I can remember, I’ve identified as a dancer. The label has shifted over the years; creative mover, studio dancer, performance artist, social dancer, but at its core, movement has always been my language. I have always sought to create experiences that leave a lasting impact, spark meaningful conversations, and foster deeper connections.

Through my journey in movement, I’ve realized that art isn’t confined to performance spaces, it shows up everywhere. That realization led me to UX Design, where creativity, problem-solving, and human connection intersect. My goal is to craft experiences that not only engage but leave people better for having gone through them. Along the way, I hope to find new communities of creative, fun-loving people who share my passion for making meaningful experiences.

THE JOURNEY

THE JOURNEY

The Grit & The Road

The Grit & The Road

In 2023, I started a new chapter and lived and traveled out of a van for 13 months. I traveled up and down the US, going through Montana twice. I stayed in Texas longer than usual because I was dependent on weather patterns to keep the van in a livable state. I met up with many friends, coworkers, and family members on this trip.

During this time, I learned what it means to work hard as a contractor. I relished working with individuals through mentoring, working a side job as a mentor at a bootcamp I had previously graduated from. At the same time, I was working full-time as a UX/UI designer, a role I had been in for over a year and a half prior to starting my van life journey. It was during this time that I was laid off due to budget cuts at my first full-time UX role. That experience made me realize how much I enjoyed the autonomy of working for myself in a contractor position.

In 2023, I started a new chapter and lived and traveled out of a van for 13 months. I traveled up and down the US, going through Montana twice. I stayed in Texas longer than usual because I was dependent on weather patterns to keep the van in a livable state. I met up with many friends, coworkers, and family members on this trip.

During this time, I learned what it means to work hard as a contractor. I relished working with individuals through mentoring, working a side job as a mentor at a bootcamp I had previously graduated from. At the same time, I was working full-time as a UX/UI designer, a role I had been in for over a year and a half prior to starting my van life journey. It was during this time that I was laid off due to budget cuts at my first full-time UX role. That experience made me realize how much I enjoyed the autonomy of working for myself in a contractor position.

White high-roof camper van parked outside during a golden hour sunset.
White high-roof camper van parked outside during a golden hour sunset.
Close-up portrait of Camille Horstmann smiling with long dark hair.

THE 100-DAY CHALLENGE

THE 100-DAY CHALLENGE

The New Stage

The New Stage

After 13 months in the van, I returned home to Minnesota to spend time with family during the fall of 2024. I then traveled overseas to Vietnam, where I had many adventures, before eventually returning home and settling back in Minnesota. Once back, I secured another full-time role as a product designer and used that time to further master my craft.

Now, as I enter this new stage of building a web design business, I think back to all the steps that have led me here. I’m grateful and humbled by the road I’ve taken to get to this stage of life. I feel confident that I will look back one day and see this pivot as the best decision I ever made.

After 13 months in the van, I returned home to Minnesota to spend time with family during the fall of 2024. I then traveled overseas to Vietnam, where I had many adventures, before eventually returning home and settling back in Minnesota. Once back, I secured another full-time role as a product designer and used that time to further master my craft.

Now, as I enter this new stage of building a web design business, I think back to all the steps that have led me here. I’m grateful and humbled by the road I’ve taken to get to this stage of life. I feel confident that I will look back one day and see this pivot as the best decision I ever made.