Case study · Finance
JB Options
Answer the questions people have before they pay.
The brief
A subscribe button and nothing else.
JB Options had a site, but only barely. A terms and conditions page with a subscribe button that dropped you onto a Square payment page.
For a financial services company asking people to hand over money every month, that's a hard ask. Nothing on the site told a visitor who JB Options was or what they'd be paying for.
Nobody buys from a stranger.
The problem was confidence. Someone landing on that page had to decide whether to trust a company they knew nothing about, with no way to learn more before entering their card details.
Jim and the team needed a site that answered the questions people ask before they buy. Who runs this? What do you actually do? What am I getting?
Three pages, no padding.
I built it out to three pages. Enough to establish the company properly without inventing filler.
An about section gave the team a face, so visitors knew who was behind the product. A services section explained what JB Options does in plain terms.
The piece doing the most work is the pricing. Two options side by side, one free and one paid. The free tier points to their social channels and existing content, so someone can try what they do before spending anything. Putting it next to the paid tier also makes the difference in value obvious without anyone having to argue for it.
The outcome
It reads as a company.
JB Options reads as a company rather than a payment link. Visitors can understand the offer, see who's behind it, and start free before they subscribe.
Working with Camille on our JB Options website was an excellent experience from start to finish. She was incredibly helpful, responsive, and timely throughout the entire process, and her communication made each step smooth and easy to navigate. She brought great insight and thoughtful recommendations to the project, while also being flexible and accommodating with several last-minute changes and requests. Most importantly, she delivered a final website that exceeded our expectations and did so within the timeframe she originally promised.
Jim Bjorgaard, Founder
Next project
Turtle Bread →
Bakery and cafe
